Overview
- The 10-piece Peanuts × Starbucks collection went on sale at participating stores and on Starbucks Shop on Sept. 15, 2026, with availability varying by market and limited to while supplies last.
- The centerpiece is a 20-ounce Snoopy Glass Cold Cup priced at $39.95 that is sold in stores only and limited to two per customer.
- Starbucks made many other items available online for U.S. Starbucks Rewards members, but several pieces had already sold out within hours of the launch.
- The company also added two Peanuts-themed app beverages — the Charlie Brown Mocha Frappuccino and the Snoopy Cookie Frappuccino — to reinforce the fall promotion.
- Early lines at stores and rapid listings on resale sites show high secondary-market markups, reflecting Starbucks’ recent strategy of limited merch drops to drive visits and short-term demand.