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Starbucks Launches 'Devil Wears Prada 2' Character Menu After Chai Recipe Change Draws Criticism

The tie-in uses character orders to turn movie nostalgia into coffee sales.

Overview

  • The collaboration, which launched Monday, April 20 in the Starbucks app, features four limited-time drinks modeled on Miranda, Andy, Nigel and Emily from the films.
  • Menu details include Miranda’s no-foam, extra-shot, extra-hot nonfat latte, Andy’s oatmilk cappuccino with caramel and cinnamon, Nigel’s espresso con panna with mocha, and Emily’s iced chai with almond milk and sugar-free caramel.
  • Starbucks says the items are app-listed customizations of existing drinks, so customers can still order them in stores after the promotion ends if they know the recipes.
  • The rollout is global for a limited time, with extras that include promotional Runway magazines at the Starbucks Reserve inside New York’s Empire State Building and themed accessories in China.
  • Social-media comments have targeted the Emily iced chai, with many asking for the old chai back after Starbucks recently changed its chai latte recipe to let people adjust sweetness.