Overview
- Starbucks, which activated the character menu Monday in its app, is selling four limited-time drinks at participating stores worldwide.
- The recipes match on-screen personas: Miranda Priestly’s no-foam extra-hot nonfat latte, Andy Sachs’s oatmilk cappuccino with caramel and cinnamon, Nigel’s espresso con panna with mocha, and Emily’s iced chai with almond milk and caramel.
- Starting April 24, the Starbucks Reserve inside New York’s Empire State Building will hand out limited promotional copies of Runway magazine from the film’s universe.
- Starbucks China will offer extra tie-in merchandise that includes cups, phone charms, and bag accessories for a short run.
- The collaboration with Disney’s 20th Century Studios builds on a recent Starbucks ad nod to the original film and tees up the May 1 theatrical release.