Overview
- Starbucks rolled out a beta app inside ChatGPT on Wednesday that lets users summon @Starbucks for drink ideas.
- Customers can browse options, customize orders, and choose a pickup spot in chat, then finish checkout on the Starbucks app or website to keep the transaction in the loyalty system.
- The tool suggests beverages from prompts about taste or mood and can use uploaded photos like an outfit, the weather, or a workspace to tailor picks.
- Starbucks calls this a learning beta meant to gather feedback, positioning it within the Back to Starbucks turnaround after reporting rising transactions in the quarter ended Dec. 28.
- The move builds on Green Dot Assist, the barista AI built on Microsoft Azure’s OpenAI platform, and tracks a broader retail shift as brands like Walmart, Target, Etsy, Booking.com, DoorDash, and Uber Eats test ChatGPT shopping flows.