Overview
- Starbucks rolled out its full fall menu in U.S. coffeehouses on Tuesday, Aug. 25, returning the Pumpkin Spice Latte and adding several new pumpkin-based cold drinks.
- The company introduced new beverages including Iced Pumpkin Cream Shaken Espresso, Pumpkin Spice Chai, Iced Pumpkin Cream Matcha, the Iced Banana Bread Latte and Iced Banana Bread Chai, plus a Chaider (chai–cider hybrid).
- A pecan lineup including the Pecan Cortado, Iced Pecan Crunch Latte and Pecan Crunch Latte returns, while the food menu adds a Chicken Bacon Protein Pocket and a Hedgehog Cake Pop alongside the Pumpkin Cream Cheese Muffin.
- Starbucks launched a PSL Society merchandise collection in stores the same day and kept grocery-channel pumpkin items on shelves ahead of the in-café debut to extend the seasonal campaign beyond cafés.
- The late-August release continues Starbucks’ recent pattern of early fall rollouts that aim to drive traffic and sales during a competitive window when rivals also accelerate seasonal launches.