Overview
- Starbreeze, which announced the partnership Wednesday, will license a new Roblox Payday experience to Gamefam for release later in 2026.
- Starbreeze says the Gamefam project will offer a distinct new entry point into the Payday universe, with the publisher providing oversight rather than full in-house development.
- The first Roblox tie-in, Notoriety: A Payday Experience by Moonstone Games, has surpassed 400 million visits and holds a 92% player approval rating.
- Starbreeze cites Roblox’s roughly 145 million daily users as a key draw, and notes Gamefam’s track record with major publishers such as Sega and Ubisoft.
- The move follows Payday 3’s weak launch in September 2023, after which Starbreeze formed a veteran strike team to improve the game and refocused the franchise through licensed spin-offs and a VICE Studios screen adaptation.