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Star-Driven Slate Crowds July TV as Prime Video’s ‘Elle’ Debuts

Streaming services and broadcasters are stacking franchise prequels, reboots and celebrity projects to grab viewers during a packed summer schedule.

Elle Woods is portrayed by Lexi Minetree, second from left, in Prime Video’s upcoming series “Elle.”
Mary Steenburgen, left, and Jake Johnson in “The Dink,” premiering July 24 on Apple TV+.
Luke Bracey, from left, as Charles Ingalls, Alice Halsey as Laura Ingalls, Crosby Fitzgerald as Caroline Ingalls and Skywalker Hughes as Mary Ingalls in Netflix’s “Little House on the Prairie” reboot. 
Tired of the World Cup and Wimbledon? Here are some new and upcoming TV shows to look out for instead

Overview

  • Prime Video’s Legally Blonde prequel 'Elle' premiered on July 1, and executive producer Reese Witherspoon confirmed Amazon has ordered a second season.
  • Netflix’s reboot of Little House on the Prairie is slated to launch on July 9 and was renewed for a second season before its first episode aired.
  • CBS will air Big Brother Season 28 with a 90‑minute premiere on July 9 that sends the series past 1,000 original primetime episodes and offers a $750,000 grand prize.
  • Netflix’s Will Ferrell comedy series 'The Hawk' kept its July 16 release despite a reported minor Ferrell injury that forced production to reshuffle filming dates rather than delay the premiere.
  • Industry coverage says platforms are using early renewals, star names and staggered release strategies to fight summer competition from sports events and to limit audience fragmentation this season.