Overview
- Stanley and Grupo Mendizábal have launched the limited Stanley 1913 x Anto capsule in Argentina after naming Roccuzzo a brand ambassador.
- The three-item line comprises the Mate Clásico (ARS 72,000), Quencher ProTour (ARS 140,000) and Termo Mate System (ARS 178,000).
- Executives say the collaboration extends the brand toward a more female, lifestyle-focused audience and reframes Stanley as a hydration and wellness label.
- The rollout comes in a more competitive market following the 2025 removal of antidumping protections, with industry reports also flagging illegal low-cost imports.
- Grupo Mendizábal is opening exclusive stores across key cities and continues the celebrity strategy that began with Lionel Messi editions such as GOAT Pink, Striker Blue and GOAT Black.