Overview
- The 30-second commercial titled "Unavailable" is scheduled to air between the first and second quarters of Super Bowl LX on February 8, 2026.
- Shot on black-and-white analogue film with a film‑noir sensibility, the spot follows Stone discovering that emmastone.com is already taken.
- An extended cut of "Unavailable" has been released online ahead of the broadcast.
- Squarespace is expanding the narrative with two additional films, "The Negotiation" and a PSA, "A Message from Emma Stone," to reinforce the call to claim a domain early.
- Stone describes the ad as based on true events, and Squarespace leaders emphasize a cinematic rollout for the brand’s 12th Super Bowl campaign.