Particle.news
Download on the App Store
9 ARTICLES
·
2w ago

Spurs Open Playoffs With Fiesta-Fueled Citywide Push

Fiesta-themed events double as a fan-growth strategy across San Antonio, Austin, Paris.

President of the Battle of Flowers Betsy Reynolds Zachry waves to the crowd during the Battle of Flowers parade in 2025.
Sam Wheeler, a member of the Spurs Jackals fan group, wears an alien necklace during a game against the Denver Nuggets at the Frost Bank Center on March 12.
A Spurs fan wears a handcrafted crown dedicated to the team while attending Fiesta Fiesta in 2009 at Alamo Plaza. 
Image

Overview

  • The series opened Sunday at Frost Bank Center on a Fiesta-styled court with color-blocked T-shirts in the seats, drawing wide praise for the vibrant look and energy.
  • The team staged a Game 1 pep rally at Hemisfair’s Tower Park and is hosting free watch parties at The Rock for all away games with giveaways and artist-designed shirts.
  • A pop-up fan shop at 333 W. Commerce Street is open daily from noon to 8 p.m., staying open through the end of games on game days.
  • Spurs branding and murals now appear across San Antonio, Austin and Paris, a cross-market effort boosted by Victor Wembanyama’s following in France.
  • Spurs Give released four $15 Fiesta medals with Lunazul Tequila, sold online and at team locations, with proceeds supporting youth programs through the team’s nonprofit.