Overview
- The Spurs and Aramark rolled out a Finals-only game-day menu at Frost Bank Center featuring named items such as the Double Dribble Burger, Fiesta Pizza Box Nacho, Ultimate Grilled Cheese, Alien Dog and the Area 51 Cocktail.
- Menu items are placed across the bowl to reach fans in the 18,000-seat arena, including the Ultra Club, Charter Grill stands, Alamo City Grill locations and portable Nacho stands in sections 112 and 225.
- The Double Dribble Burger is a two 5-ounce patty sandwich with smoked bacon, cheddar, Swiss and pepperjack cheeses and chimichurri in the Ultra Club, and the Alien Dog is a half-pound frank topped with brisket burnt-end bourguignon, jalapeño aioli, hot honey and crispy onions at Alamo City Grill.
- The Area 51 Cocktail, which was introduced earlier in the playoffs, has been a top seller with more than 3,000 served and is made with Luna Blanco tequila, passion fruit, pineapple juice, lime and blue curacao.
- The reporting notes the menu and sales figures come from Spurs and Aramark materials as part of a marketing push to enhance fan experience and drive concession revenue rather than from independent testing or audited data.