Spotify Wrapped 2025 Goes Live as ‘Musical Age’ Drives Record Social Sharing

Overview

• Spotify says the 2025 experience reached over 200 million users and generated more than 500 million shares within 24 hours.
• Bad Bunny finished as the most‑streamed global artist with about 19.8 billion streams, and his DeBÍ TiRAR MáS FOToS was the year’s top album.
• Lady Gaga and Bruno Mars’s “Die With A Smile” was the most‑played track worldwide on Spotify in 2025.
• In Brazil, Henrique & Juliano led artist streams and “Tubarões – Ao Vivo” by Diego & Victor Hugo topped songs, with Lady Gaga’s Mayhem as the only foreign album in the country’s top albums list.
• Beyond ‘musical age,’ Spotify added interactive tools including a quiz, listening clubs, and a Wrapped Party mode, all accessible through the mobile app’s Retrospectiva/Wrapped banner.