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Spotify Tops 300 Million Premium Subscribers After Strong Q2

Record margins and positive operating income pair with AI-driven content rollouts to support further subscription and revenue growth.

Overview

  • Spotify disclosed Tuesday that it added 7 million Premium subscribers in Q2 and reached more than 300 million paid users while total monthly active users rose to 777 million.
  • The company reported about €4.78 billion in Q2 revenue, a record gross margin of 33.4 percent and €655 million in operating income, with roughly €4,331 million from Premium subscriptions and €446 million from advertising.
  • Spotify guided to roughly 305 million Premium subscribers, 788 million MAUs and about €5 billion in revenue for Q3, signaling management expects continued, if moderate, growth next quarter.
  • The product agenda now emphasizes specific AI and personalization features such as Personal Podcasts, Studio by Spotify Labs, Talk to Spotify, expanded DJ languages, a Running mode, Audiobooks+ and the U.S.-limited Reserved ticketing that has held about 100,000 reservations with Live Nation.
  • The results underline a subscription-first business: rising ARPU and promotional plans for families and students are boosting paid adoption while the company plans higher spending on marketing, cloud infrastructure and AI that investors say could temper near-term returns.