Overview
- Spotify, which announced the move Thursday, will adopt Apple Podcasts’ HTTP Live Streaming for video to let Spotify-hosted shows publish on Apple Podcasts without changing workflows.
- The company says it is working with Apple on the integration and will roll it out later this year, with specific dates to come.
- Creators using Libsyn, Podigee, Audioboom, Audiomeans, or Podspace can now send video to Spotify through its Distribution API and earn through the Spotify Partner Program.
- HLS adjusts video quality in real time to match a viewer’s connection, and Apple Podcasts now uses it on iPhone, iPad, Apple Vision Pro, and the web.
- Spotify says it will support revenue on video viewed in Apple Podcasts and still requires direct uploads to enable Spotify-only features like engagement-based payouts and live analytics.