Overview
- Spotify, which announced the program Thursday, is adding a green “Verified by Spotify” check on artist profiles and in search over the coming weeks.
- Eligibility hinges on steady listener engagement, compliance with platform rules, and clear signs of a real artist presence such as tour dates, merch, or linked social accounts.
- Profiles that primarily represent AI-generated music or AI personas are not eligible at launch, with criteria paired with human review and an Artist Profile Protection beta to curb impersonation.
- More than 99% of artists listeners actively search for will carry the badge at launch, and verification will expand on a rolling basis, so a missing badge does not mean an artist is inauthentic.
- A new artist-details panel in beta will show milestones, release patterns, and touring activity, as industry pressure grows with Deezer reporting 44% of daily uploads as AI tracks and Sony seeking takedowns of over 135,000 impersonations.