Overview
- Spotify is adding a light‑green "Verified by Spotify" check on artist pages and in search to signal that a profile represents a real artist.
- To earn the badge, profiles must follow platform rules, show steady listener activity, and prove a real-world presence such as tour dates, merch, or linked social accounts.
- Profiles that mainly host AI-generated music are not eligible at launch, and a missing badge will not by itself mean an act is AI-made.
- Spotify says it expects the first wave to verify more than 99% of artists people actively search for, with a phased rollout that expands checks over time.
- Competitors are taking tougher routes, with Deezer reporting about 44% of daily uploads are AI-made and removing such tracks from recommendations, while Qobuz set AI policies and Apple Music signaled plans for AI tags, a split that may reshape discovery and, under pro‑rata payouts that divide one pool by total streams, who gets paid.