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Spotify Marks 20 Years With Temporary 'Disco Ball' App Icon and Listening Look-Back

The campaign seeks to drive engagement through nostalgia and social sharing.

Overview

  • Spotify confirmed the shimmery green disco-ball icon is a limited-time anniversary design tied to its 20th year.
  • Alongside the icon, the mobile-only “Spotify 20: Your Party of the Year(s)” shows your first day on the app, first song, total unique tracks, and all-time most-streamed artist, then builds a top-120 playlist with play counts.
  • The experience is available on phones in 144 markets and supports 16 languages, with free and premium users able to find it by searching “Spotify 20” in the app or visiting spotify.com/20 on mobile.
  • User response is split, with many calling the icon confusing or ugly and others praising it, and some iOS beta testers report seeing the original icon return in testing, which Spotify has not confirmed.
  • As part of the push, Spotify published its all-time charts, naming Taylor Swift the most-streamed artist, The Weeknd’s “Blinding Lights” the most-streamed song, Bad Bunny’s Un Verano Sin Ti the top album, The Joe Rogan Experience the leading podcast, and Sarah J. Maas’s A Court of Thorns and Roses the most-streamed audiobook.