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Spotify Marks 20 Years With All‑Time Wrapped‑Style Recap on Mobile

The limited-time, mobile-only recap uses shareable, all-time stats to extend Spotify’s Wrapped-style engagement.

Overview

  • Spotify rolled out “Spotify 20: Your Party of the Year(s)” on Tuesday, giving every user a personalized look back at their entire listening history.
  • It surfaces never-before-shared data including your first day on Spotify, your first streamed song, your total unique songs, and your all-time most-streamed artist.
  • Each recap ends with a savable All-Time Top Songs playlist of your top 120 tracks that shows play counts, plus a stat card designed for social sharing.
  • The feature is mobile-only, available to free and premium users in 144 markets and 16 languages, and is set to run for about six weeks.
  • Spotify paired the launch with platform-wide all-time lists, naming Taylor Swift the most-streamed artist and The Weeknd’s “Blinding Lights” the top song, in a campaign executives framed as a fan-focused gift.