Overview
- Emails sent to UK users on October 24 confirm individual Premium will increase from £11.99 to £12.99 on each subscriber’s November billing date.
- Subscribers receive a one‑month grace period and can cancel before the next billing cycle; the student plan remains £5.99.
- The £1 change is an 8.3% rise and is the third £1 increase for UK users in about three years, following a hike in spring 2024.
- UK outlets report customer backlash and cancellations following the announcement.
- Analysts, including J.P. Morgan, predict further price rises in other markets such as the United States by late 2025 or early 2026.