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Spotify Introduces Editable Taste Profile, Beta Starts in New Zealand

The tool exposes Spotify’s taste model, letting listeners adjust it with plain-language prompts.

Overview

  • Announced at SXSW by Co-CEO Gustav Söderström, the feature lets listeners review and edit their algorithmic Taste Profile.
  • Spotify will begin a beta in the coming weeks for Premium subscribers in New Zealand before expanding to other markets.
  • Edits made with natural-language prompts can ask for more or less of a vibe and will change the suggestions on the Home page.
  • The profile aggregates activity across music, podcasts, and audiobooks and surfaces genres, artists, and habits shaping recommendations.
  • Spotify says it will factor in context like workouts or commute listening, addressing user complaints about skew from shared or incidental use.