Overview
- Spotify, which began applying “Verified by Spotify” badges to select podcast shows Tuesday, plans a wider release over the coming months.
- The badge identifies the official presence of a creator, publisher, or brand to help listeners spot real shows.
- Eligibility hinges on sustained listener activity, good standing with platform rules, and verified audience authenticity to screen out bot-driven listens.
- Spotify reaffirmed that it will remove shows or content that impersonate a host’s likeness without permission, including AI voice cloning, and it maintains reporting channels for unauthorized use.
- The podcast expansion follows an April beta for music artists and spans a catalog of about 7 million titles, underscoring the scale of identity checks Spotify must manage.