Overview
- A limited beta will begin rolling out in the coming weeks to Premium subscribers in New Zealand following the SXSW announcement by co-CEO Gustav Söderström.
- Taste Profile aggregates listening across music, podcasts, and audiobooks to directly influence what appears on the Spotify home screen.
- Users can ask for more or less of certain artists, genres, or vibes and can add context such as training for a marathon or commuting to refine suggestions.
- Participation is optional, offering a more comprehensive fix for skewed recommendations than previous tools that only excluded specific tracks or playlists.
- Spotify plans to test in New Zealand before expanding to other markets, and some outlets report the conversational interface may be powered by an LLM.