Overview
- Spotify and Netflix announced a joint deal to host video episodes of Jay Shetty’s podcast On Purpose, with full-length video set to begin appearing on both services on July 13.
- Under the agreement Spotify will act as the global ad-sales representative for the show while the audio-only version will remain available on other podcast platforms such as Apple Podcasts.
- The partnership will remove full-length video episodes from YouTube and create a joint-exclusive video home across the two platforms rather than the single-platform exclusives typical in the industry.
- Variety reported that the multiyear deal is worth about $100 million and that several companies bid in the nine-figure range, but the financial terms and bidding details have not been confirmed by the parties.
- The move follows Shetty’s split from iHeartMedia after a three-year run and reflects a broader industry trend of turning top podcasts into video-first franchises to expand audience engagement and monetization.