Overview
- Spotify introduced Music Video Charts Global, a daily top-50 ranking of the most streamed music videos, and launched a personalized Videos for You editorial playlist to surface video recommendations within its app.
- The company changed its upload workflow so artists can upload videos directly through Spotify for Artists and pitch videos to Spotify’s editorial team for playlist placement.
- Spotify said listeners who stream a video on its service play that song 64% more over the following three weeks, are 1.4 times more likely to save or share the track, and stream the artist’s catalog 57% more.
- The platform will spotlight the chart’s top 10 videos weekly on its social channels and has seen high-profile artists use brief Spotify-first video releases to drive early engagement.
- Spotify first added music-video support in 2024 and sees these moves as a way to deepen fan engagement and audio revenue, though observers note YouTube’s entrenched user base makes rapid migration uncertain.