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Spider-Man: Brand New Day Trailer Sets 24-Hour Record at 718.6 Million Views

Remaking the trailer after last year’s leak set up a fresh surge of engagement ahead of the July 31 release.

Overview

  • The official trailer drew 718.6 million views in its first 24 hours, topping the previous all-time mark and eclipsing Grand Theft Auto 6’s 475 million benchmark.
  • Disney and Sony primed the launch with a day of microclips and website teases before releasing the full trailer on March 18.
  • An editor who worked on the preview says December’s unfinished leak forced an urgent rebuild, with staff working overtime and sacrificing weekends to meet the new deadline.
  • Notable differences from the leaked cut include the removal of a Sadie Sink voiceover, a different music track, and re-staged action footage.
  • Streaming trackers report a spike in viewing of earlier Spider-Man films on Disney+, and industry commentators suggest Avengers: Doomsday could challenge the new record later in 2026.