Overview
- The trailer, which Sony and WaveMetrix said Tuesday surpassed 1.1 billion views in four days, set a new all-time mark for movie trailers.
- It drew 718.6 million views in the first 24 hours, overtaking Deadpool & Wolverine’s film record and even the Grand Theft Auto VI debut.
- Sony teased the rollout with one‑second clips on social accounts a day before the full trailer, a tactic Tom Holland described ahead of the launch.
- Brand New Day opens July 31, 2026 under director Destin Daniel Cretton and features Tom Holland with Zendaya, Jon Bernthal as the Punisher, and Mark Ruffalo.
- Coverage notes rumors about the Hand’s return and a prison set piece with Man‑Spider and Punisher, with talk of Spider‑Queen leadership and a Daredevil cameo remaining unconfirmed.