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Spencer Pratt’s Viral Surge Tightens Los Angeles Mayoral Race

Viral videos, celebrity backers and late fundraising have made the contest volatile enough to shape whether the June 2 top‑two primary produces a November runoff.

Overview

  • Pratt has risen from reality‑TV figure to a viable contender after a series of viral videos and a strong debate performance boosted fundraising and national attention this week.
  • Polls conflict on who leads the field with a California Post/McLaughlin survey showing Pratt at about 30.1% and Mayor Karen Bass at 29.5% while a UC BerkeleyLos Angeles Times poll finds Bass ahead and Pratt trailing, leaving the outcome uncertain.
  • Pratt’s message centers on criticism of Bass’s handling of the 2025 wildfires, homelessness and public safety, and he promises strict enforcement of existing laws if elected.
  • The campaign has drawn heavy celebrity endorsements, rapid fundraising and AI‑generated ads that broadened Pratt’s reach while raising questions about ad tactics, residency and credibility, prompting paid opposition from unions and critics.
  • With most polls showing no candidate above 50 percent, turnout among undecided and infrequent primary voters will decide whether two candidates advance to November in the nonpartisan June 2 primary.