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Spencer Pratt’s Viral Ad Recasts L.A. Mayor Race as Jeanie Buss Maxes Out to His Campaign

A viral message with new money is turning a long-shot bid into a serious test for City Hall.

Overview

  • Pratt’s 30-second spot, posted Wednesday on X, contrasts Mayor Karen Bass and Nithya Raman’s homes with his Airstream on a burned Pacific Palisades lot and has drawn millions of views.
  • Raman criticized the tactic as unsafe for families, saying filming outside her home where her young children live was unnecessary and reckless.
  • City filings show Pratt has raised nearly $540,000 since January, and Lakers governor Jeanie Buss gave the $1,800 maximum, highlighting a campaign that is converting viral attention into cash.
  • A UCLA Luskin poll puts Bass at 25%, Pratt at 11%, and Raman at 9%, with about 40% of voters undecided ahead of the June 2 top-two primary.
  • Commentators from Meghan McCain to progressive strategists praised the ad’s punch, and figures like Joe Rogan have backed Pratt, signaling broader interest that could reshape outreach to undecided voters.