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Spencer Pratt Becomes a Close Contender as Los Angeles Heads to Primary

Celebrity endorsements and viral ads have vaulted Pratt into a tight race that could alter which two candidates advance from Tuesday’s top‑two mayoral primary.

Overview

  • The June 2 primary pits Pratt, incumbent Mayor Karen Bass and Councilmember Nithya Raman against each other in a nonpartisan top‑two system where the two highest vote‑getters move to a November runoff unless one wins a majority.
  • Pratt’s surge was driven by viral AI‑style videos, heavy digital spending and a late fundraising haul reported at roughly $2.7 million to more than $3 million, giving him elevated name recognition and media momentum.
  • A June 1 appearance on Bill Maher’s Club Random podcast drew high‑profile praise and additional national attention, even as late‑night hosts such as Jimmy Kimmel mocked Pratt’s reality‑TV past and questioned his readiness.
  • The campaign centers on Pratt’s wildfire grievance and pledges to prioritize safety, basic city services, enforcement of public‑space drug rules and pressure on union leadership, with many specific claims still unverified by independent data.
  • Pratt’s rise has prompted scrutiny over his residency, use of AI in ads and other tactics, and experts say celebrity amplification and a large undecided voter bloc could change turnout dynamics but make a general election win difficult in heavily Democratic Los Angeles.