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Sparse Crowds at Intuit Dome Put NBA All-Star Weekend Under Scrutiny

Viral images of empty seats sharpen scrutiny of the NBA’s All-Star pricing, scheduling, presentation.

Overview

  • Photos and eyewitness accounts from the Rising Stars mini-tournament showed large empty sections, with some fan estimates putting the 18,000-seat arena at roughly 95% vacant as the NBA provided no official attendance figure.
  • All-Star Saturday events, including the three-point and dunk contests, also appeared thinly attended, with reports that bright LED seat lighting and broadcast angles struggled to disguise the emptiness.
  • Observers pointed to high ticket costs, early start times around 2 pm PT, Los Angeles traffic and the Valentine’s Day date as likely contributors to poor turnout.
  • Despite the sparse in-arena crowd, the Rising Stars games were described as competitive, and Philadelphia 76ers rookie V. J. Edgecombe was named MVP.
  • Separate videos from an offsite Foot Locker activation at L.A. Live showed chaotic crowd scenes and fights, compounding negative optics for the weekend.