Overview
- Hertha announced on Monday that Sparda‑Bank Berlin will move from sleeve sponsor to the chest position on the club shirt starting 1 July 2026 under a deal running through the 2029/30 season.
- The club said it has ended the prior CheckCars24 engagement early instead of running the original contract through June 2027.
- Hertha has not disclosed the financial terms of the new sponsorship, leaving the net revenue impact on the club’s finances and negative equity position unclear.
- Club leaders and Sparda‑Bank executives framed the agreement as a close regional and values fit and said the partnership will include social projects such as financial education and community support.
- The DFL granted Hertha its licence for the coming 2. Bundesliga campaign, which the club says, together with the sponsorship switch, provides short-term planning certainty while transfer and academy moves continue to shape the budget.