Overview
- ACAVE’s survey projects holiday bookings to rise by roughly 5% to 15% compared with last year, capping a year of stronger margins for most agencies.
- About 80% of agencies report clients now book at least three months in advance, weakening the appeal of last‑minute deals.
- European Christmas markets and aurora‑focused trips to Lapland and Iceland stand out as leading choices this season.
- Interest is climbing for Asia—led by Japan, South Korea, Indonesia and Thailand—and for Dubai and Abu Dhabi as air links improve.
- Industry leaders attribute part of the move away from the United States to traveler perceptions of a less welcoming environment under the current administration.