Overview
- The Spanish Patent and Trademark Office (OEPM) adopted the EU rationale on February 26 and ordered the restaurant chain to change its name in Spain.
- The OEPM found the mark contrary to public order and good morals because it directly reproduces the name of a real criminal organization whose activity persists.
- Italy first sought annulment in 2015, the EUIPO agreed, and the EU General Court upheld that view in 2018, which ended EU-wide protection while Spanish registrations remained until now.
- The company says it is reviewing legal options, including an administrative appeal, and is considering a new brand identity while rejecting any negative intent in its current name.
- Filing figures cited by Spanish media show 83 restaurants and €132 million in 2025 sales, and reports note the decision could imperil stated expansion plans toward 2028.