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Spain’s January Tourism Spending Jumps as Visitor Growth Slows

Official data show outlays rising faster than arrivals for a second year, reflecting a shift toward hotels alongside more package trips.

Overview

  • INE reports 5.13 million international arrivals in January, up 1.2% year on year, with total spending up 9.3% to €7.805 billion.
  • Arrival growth slowed versus January 2025’s 6.1% increase, indicating momentum driven more by spending than by volumes.
  • The Canary Islands led destinations with 1.4 million visitors (+4.9%), while Catalonia declined 6.2% and Madrid climbed 8.8% to 766,365.
  • Madrid posted record January receipts of €1.61 billion, with visitors staying 8.6 days and spending €245 per day on average (€2,100 per person).
  • The UK remained the top source market at 897,095 visitors (+3.3%) as Germany fell 2% and France dropped 19.5%, and market lodging grew (hotels +7.3%, rentals +0.8%) while non‑market stays fell 9.9%; package trips rose 9.5% to 1.1 million.