Overview
- INE reports 5.13 million international arrivals in January, up 1.2% year on year, with total spending up 9.3% to €7.805 billion.
- Arrival growth slowed versus January 2025’s 6.1% increase, indicating momentum driven more by spending than by volumes.
- The Canary Islands led destinations with 1.4 million visitors (+4.9%), while Catalonia declined 6.2% and Madrid climbed 8.8% to 766,365.
- Madrid posted record January receipts of €1.61 billion, with visitors staying 8.6 days and spending €245 per day on average (€2,100 per person).
- The UK remained the top source market at 897,095 visitors (+3.3%) as Germany fell 2% and France dropped 19.5%, and market lodging grew (hotels +7.3%, rentals +0.8%) while non‑market stays fell 9.9%; package trips rose 9.5% to 1.1 million.