Overview
- Spain welcomed 96.77 million international visitors in 2025, with total spend reaching €134.712 billion, up 6.8% year over year, according to INE.
- Non-hotel overnight stays hit an all-time high of 146.3 million (+3%), driven by a 4.2% rise in nights by non-residents versus 1.3% growth among residents.
- Apartments led the segment with 52.1% of non-hotel stays and a 5.9% annual increase, as the Canary Islands topped apartment nights and the UK accounted for 30.4% of that market.
- Madrid stood out with €17.896 billion in international spending (+11.1%) on 9.1 million visitors, alongside 5.64 million non-hotel nights propelled by a 12.17% jump in apartment stays.
- Regional results diverged as Castilla y León’s rural overnight stays fell nearly 6% following summer wildfires, while hotel pricing and performance rose, with ADR around €166 and RevPAR up 5.5% per STR/Cushman & Wakefield.