Overview
- The campaign will run March 4–22 across television, radio, print, social media and public screens to coincide with International Women’s Day.
- In the spot, Molina voices viral rules for a so‑called “woman of value”—modesty, exclusivity, purity and submission—before rejecting them with the line “No dejaremos que el pasado avance.”
- The Ministry of Equality describes these narratives as a subtle form of digital violence targeting younger audiences.
- A study to be presented to the Council of Ministers will examine disinformation against prominent women, extreme pornography, AI image manipulation and the repackaging of traditional gender roles.
- Officials plan to convene a Crisis Committee to review February femicides and assess the first year of the State Pact on Gender Violence, while encouraging turnout for 8M demonstrations.