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South Western Railway Unveils Lego-Branded 'Legoland Locomotive' at Waterloo for Resort's 30th Anniversary

The tie-up with Merlin includes a one-third ticket discount to encourage families to travel by rail.

Overview

  • The specially named Arterio train debuted at London Waterloo with Lego character Brick Suit Girl before its first run to Windsor & Eton Riverside.
  • The launch forms part of Legoland Windsor Resort's 30th birthday celebrations and promotes rail access to Merlin attractions.
  • Arterio is a £1 billion, 90-train fleet now operating more than 500 daily services, with over 30 additional units entering service since SWR moved into public ownership last year.
  • SWR Rewards offers rail customers one-third off one-day Legoland tickets, with entry starting from £32 and free admission for children under 0.9 metres.
  • SWR and Merlin leaders emphasized the journey as part of the day out, aligning with expert advice that train time supports children's imaginative play and wellbeing.