Overview
- Local authorities have raised bus parking fees and set up ropes and signage to mark private areas, yet short photo stops continue to overwhelm the village.
- Broadcaster ORF reported a second gate is being added after visitors repeatedly drove around the first barrier.
- Tour operators now include the site on day trips, and a €250 bus fee has done little to dissuade coaches using the narrow valley roads.
- Residents describe trespassing, trampled meadows and litter, with some saying tourists have entered kitchens and farm stalls despite private property signs.
- The location’s online fame grew through Instagram, TikTok and Xiaohongshu, with the mayor citing an earlier Chinese telecom advertisement as a key spark.