Overview
- TikTok Pte. Ltd. was fined 10.3 billion won after the Personal Information Protection Commission found it collected behavioral data from about 9.45 million South Korean users via tracking tools on third‑party websites and apps.
- Investigators said TikTok linked device identifiers to user accounts, used the off‑platform activity to deliver personalized ads, and obtained advertising consent bundled with other service terms so users lacked a meaningful choice.
- The commission ordered TikTok to revise consent procedures, improve privacy disclosures and publicly announce the decision as part of corrective measures.
- Separately, two Apple subsidiaries were fined a combined 252 million won for collecting Siri voice recordings and transcripts without valid consent until August 2019 and for insufficient disclosure about overseas transfers.
- The actions update a stepped‑up PIPC enforcement push that follows a record fine for Coupang and signals that global platforms must clarify tracking, consent and cross‑border data handling for South Korean users.