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South Africa and New Zealand Unlikely to Host Future Men’s Rugby World Cups, SA Rugby Chief Says

Rian Oberholzer says World Rugby is steering tournaments to markets that maximize revenue to fund the sport’s global ecosystem.

Overview

  • Oberholzer said the era of rotational hosting has passed, with World Rugby expected to prioritize hosts that deliver the biggest commercial returns.
  • He explained that the Rugby World Cup is World Rugby’s primary income source, so site selection will hinge on projected revenues and government backing.
  • New Zealand Rugby reported a 2024 deficit of about US$11.5 million and SA Rugby about US$5.3 million, reflecting financial pressures that weaken their hosting prospects.
  • Australia is confirmed for 2027 and the United States for 2031, and the 2035 bidding is under way with interest from Spain, Italy, Japan and Middle East countries, with a final decision due in 2027.
  • Recent editions highlight the revenue gap, with France 2023 reportedly generating around €500 million for World Rugby, a level Oberholzer said South Africa or New Zealand cannot match compared with Europe or the Middle East.