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Sotheby’s to Auction Pelé’s 1958 World Cup No.10 Jersey

Its documented chain of custody and link to Pelé’s breakout performance make it a rare collectible likely to draw multimillion‑dollar bids.

Overview

  • Sotheby’s announced Tuesday that Pelé’s match‑worn No.10 shirt from the 1958 World Cup final will be sold in an online auction running June 29–July 16.
  • The auction catalogue traces the shirt from Pelé to teammate Dida, to a Brazilian sports museum, and to an anonymous owner who reportedly acquired it in 2004 while some outlets dispute the details of that 2004 sale.
  • Sources report an estimate of about $6 million for the jersey, a price that would place it among the most valuable football collectibles though Diego Maradona’s 1986 shirt sold for roughly $9.3 million in 2022 remains the market benchmark.
  • Sotheby’s will stage a public exhibition of the jersey at its Breuer building in New York beginning July 1 during the auction period to allow public viewing and to boost bidder interest.
  • The sale foregrounds how match‑worn items tied to defining sports moments carry cultural as well as monetary value and could further raise prices and institutional interest in high‑end football memorabilia.