Overview
- Soriana refreshed its Julio Regalado folletos for the week running Friday June 26 to Thursday July 2, while some leaflets published separately showed offers valid through June 29.
- The campaign leans on volume mechanics such as 2x1, 3x2, 4x3 and 4x2 plus multi-buy formats like 8x5 to lower unit prices for shoppers.
- Recent folletos include category headline deals, among them a 50% discount on imported toys, a 6,000-peso reduction on a 100" Vios TV priced at 25,990 pesos with up to 18 months interest-free on Falabella or Banamex cards, and steep cuts on Midea refrigerators and other TVs.
- Offers apply across Soriana store formats and online but availability, participating stores and excluded SKUs vary by region and are subject to stock limits.
- Competing end-of-June promotions such as La Comer’s Temporada Naranja, valid through June 30, compress the shopping window and give consumers multiple overlapping choices to compare prices and card incentives.