Overview
- Soriana's Julio Regalado campaign is active across Soriana Híper, Súper, Mercado, Express, MEGA and soriana.com, with many promotions running as of Sunday, May 24 and several flyers extending selected offers through Thursday, May 28.
- The promotion uses clear multi‑buy rules: 3x2 on many categories, 4x2 on paper products, second‑item discounts up to 70% on selected personal‑care lines and a 20% Falabella card cashback on some deals, with the free or discounted item required to be equal or lower in price than the paid items.
- Advertised items cover groceries, fresh foods and appliances with sample prices such as bananas at 19.80 MXN/kg, ground beef 80/20 at 109.00 MXN/kg, a JVC 55" Smart TV at 6,490 MXN and a Midea inverter refrigerator at 9,990 MXN.
- Promotional terms include channel limits and brand exclusions, for example many wines are excluded from 3x2 (Casa Madero, Don Leo, Moët, The Macallan, Johnnie Walker Blue, Don Julio 1942 and Zacapa XO) and some offers are valid only for in‑store purchases or exclude wholesale quantities.
- Consumer experts quoted in coverage urge making a shopping list, comparing prices and prioritizing nonperishables to avoid impulse buys and to ensure the advertised savings materialize given variable availability and flyer terms.