Overview
- Soriana's summer Julio Regalado campaign is active through July and the current weekly folleto running June 12–18 features offers as large as 70% off plus 3×2 and 4×3 multi‑buy mechanics.
- The retailer executed a one‑day 'Gana México' activation on June 12 that issued 20% in electronic credit on participating products after Mexico's win.
- Promotions apply across all store formats and online at soriana.com, covering groceries, cleaning, personal care, beverages, electronics and Línea Blanca to drive larger baskets.
- Soriana began supply and logistics planning in November to stock stores for World Cup‑driven demand and back‑to‑school buying, and company leaders say the campaign is a key growth driver toward year‑end results.
- Julio Regalado is a long‑running Mexican summer sales event that uses volume deals and payment‑partner incentives to help value‑seeking shoppers stretch household budgets.