Overview
- Soriana published a new Julio Regalado brochure that is effective July 24–30 and contains promotions such as 4×2, 3×2 and second‑unit discounts up to 70 percent.
- The flyer highlights category‑wide mechanics and timed price drops with examples including a Vios 32" Smart TV for 1,990 pesos, a Midea 15p3 refrigerator discounted to 9,990 pesos with up to 18 months interest‑free on certain cards, and microwaves from multiple brands at 1,490 pesos.
- Promotions use common retail rules: 3×2 means buy three and pay for the two most expensive items while a 50% second‑unit discount applies to a second like item of equal or lesser value.
- Offers apply in all Soriana formats and at soriana.com, are valid only on the dates shown or while supplies last, and may include limited financing tied to specific credit‑card partners; Soriana has not confirmed any extension into August.
- Julio Regalado is Soriana’s annual national sales event designed to boost basket size and cross‑category sales, so shoppers should review the official folleto for product lists, exact terms and participating stores before buying.