Overview
- Soriana updated its Julio Regalado weeklong flyer featuring 3×2, 4×2, 2×1 and similar multi‑buy mechanics that encourage volume purchases, with many promotions concentrated in groceries and personal care.
- The flyer, which runs through July 2, includes targeted deep second‑item discounts of up to 78% on brands such as Colgate and Gillette and category offers in ferretería and desodorantes.
- Soriana also lists promotional prices on select electronics and white goods, including JVC and LG TVs plus Midea and Whirlpool appliances at marked‑down fares in the flyer.
- Rival chains kept their weekly freshness events active over the same days, with Chedraui’s Martimiércoles and Walmart’s Martes de Frescura offering competing fruit, vegetable and meat discounts that shoppers can compare.
- Media coverage and the retailer note that many offers vary by store and stock levels, so customers are advised to check local availability, read flyer terms and use loyalty channels such as Soriana Ya to maximize savings.