Overview
- The new official Julio Regalado brochure lists multi‑buy dynamics such as 4×2, 3×2 and 8×5 plus direct discounts up to 70 percent and is marked valid through July 30 or until stock lasts.
- Notable examples in the brochure include 4×2 on all ice creams and frozen desserts, 8×5 on Pedigree and Whiskas wet pouch pet food, and 3×2 on Gamesa and Marinela cookies and on Jacobs and L’OR coffees.
- The campaign also features buy‑one‑get‑second‑at‑discount mechanics such as second‑unit 70% off Kellogg’s cereals and other category‑specific cuts across pantry, cleaning and seasonal items.
- Soriana says the offers apply across its Híper, Súper, Mercado, Express and MEGA formats and online, and the full conditions and participating products are available on the retailer’s site.
- Media coverage frames the late‑July brochure as likely among the campaign’s closing promotions but Soriana has not confirmed a final end date or whether additional offers will follow.