Overview
- Soriana published a third Julio Regalado folleto that runs May 29–June 4 and integrates Hot Sale promotions across its store formats and soriana.com.
- The campaign leans on volume mechanics such as 3x2, 4x2 and 4x3 plus direct percentage cuts to push higher basket sizes across despensa, bebé, farmacia, limpieza, cosméticos, bebidas, electrónica and línea blanca.
- The latest leaflet highlights high‑value electronics and appliance reductions, including discounted Lenovo laptops, large LG TVs, wash‑dry machines, Xbox Series S consoles and a reported 15% off iPhone models.
- Weekend and short‑term offers include a 3x2 on diapers and baby items, 4x2 on cosmetics, a 4x3 promotion on Pepsi lines and category discounts such as 30% off baby furniture and 40% off swimwear.
- All folletos carry Soriana disclaimers that prices, stock, exclusions and cashback or instalment benefits vary by store and payment partner so shoppers should check the official digital folletos and in‑store terms before buying.