Overview
- Soriana began the Julio Regalado season on Tuesday, May 19, and published a first folleto covering May 19–28 that carries short, time‑limited offers for both stores and soriana.com.
- The campaign uses classic retail mechanics such as 3×2 and 4×2 multi‑buy deals, direct price cuts, electronic money or cashback and months‑without‑interest financing across many departments.
- Highlights in the current folleto include a 4×2 promotion on toilet paper (with regional and in‑store rules), 3×2 on detergents and listed electronics and appliance markdowns such as discounted LG and JVC TVs and reduced refrigerators and washers.
- Offers run across Soriana Híper, Súper, Mercado, Express, MEGA and online, but many promotions are store‑only, require the third/fourth item to be equal or lesser price, and are limited by regional rules, bank terms and stock availability.
- Julio Regalado is a decades‑old summer centerpiece that Soriana has extended beyond July in recent years; the company will issue weekly folletos through the season and consumers should expect fast sellouts and changing local availability.