Overview
- The book was released on March 12, 2026 by Kiepenheuer & Witsch, spanning 240 pages and priced at €23.
- Passmann states, “I am the product of a world that I now get to help influence,” framing her persona within the attention economy.
- She details that she earns well from visibility-driven work, including book deals, podcasts, television, and paid product placements.
- She acknowledges that critical comments on her Instagram posts still boost her income by feeding reach and engagement.
- The text surveys recent and past internet trends—from Brat Summer and Girlhood to Clean Girls, tradwives, and Taylor Swift puzzles—and reviewers describe it as an engaging generational portrait rather than a heavyweight feminist theory book.